signing up to our website for your FREE assessment 14 SEO Tips for Boosting Your Blog – Actionable Tips you can Do

Online Advertising Services Lenasia online-advertising-services-lenasia With a Blog you do not sell your product, but your competence. So check out the SEO tips for your Blog and to optimize your posts. A good Blog is a channel for spreading your knowledge of the field in which you operate so that your target audience in Lenasia develops confidence in you and your company. It is very common for those who start to write a blog that the content comes out more from the heart than from the head. Like when you wrote the first poem when you were a child. You thought they were deep and complex. Go read them now, I’m pretty sure you will not like it … technically speaking .. Calm down, this is normal, it’s just the temperament of the one who’s starting. Bloging is the same thing. If you start playing on the keyboard emotions from the title, you’ll end up writing something that speaks more of your excitement and frustrations, than of the segment you want to present. I’m not talking about letting go of the emotion, because whether or not the Blog brings the human part of us. In the Blog you speak like you, even presenting your company.

Structure of an optimized post

We can give you some basic pointers to optimize your first posts without having much SEO knowledge. Your post can be in Wix or WordPress . If you have a WordPress Blog, I suggest installing the free Yoast plugin  for WordPress, which will help with optimization.
  1. Introduction

It is important that your reader knows what the article will be about right at the beginning. So much is that as an optimization technique it is suggested to make it clear in the first paragraph, the keyword that will be worked on in the post. This approach will also help search engines to consider your post relevant to one or more keywords.
  1. Post title and H1

There is a difference between post title and Header 1 (H1) . The title of the post is what you use to engage with the reader who entered the site. This title will be shown at the top of the content on the post page and is not directly relevant to SEO purposes . But the Header 1 (H1) is an important tag for the optimization of your post . It’s the one that pops up in the SERP , in Google’s search results, The H1 (Header 1) is the title that summarizes your article for the engines and for the user in the search results. I suggest you use semantic variations for H1 title and post title . The more semantic variations, the more your post will be optimized.
  • header 1 optimization
  • post title optimization
  1. Header (H2)

While the post title tag (H1) needs to contain the main keyword, your post needs to be structured in mini chapters for easy identification of the topics covered in it. The H2 (Header 2) is the tag that needs to be associated with each chapter of your post and must contain information to guide user and search engine. For this it is important to leave the title of each mini section in Header 2 , another tag of your post, which helps both the user and the search engine. It’s good to use keyword variants in these H2 subtitles. These variants are called LSI -Latent Semantic Indexing , practically synonymous with the main keyword worked on in your post. It is very likely that your reader will not read the entire post but will quickly glance through the paragraphs heading to Conclusion. So it will stop only if you find an interesting subject within the article.
  1. Meta-Description

It’s that tag that appears in Google searches, right after the title (H1) with a summary of what the post is going to say. The meta tag needs to be optimized, ie include the keyword you are working on in your post. The goal of the meta-description is to convince the user that in his post he will find the details of the information sought and inform the search engines about the optimization of his site in relation to his keyword. Now Google allows a meta-description longer than before, leaving a description of up to 320 characters against the 160 before. That’s because he wants the information to get faster to the reader. This question is controversial because if you find the information on the Google page, you do not need to enter your site and this will lower your CTR. However what will increase is the authority of your site before Google for that specific keyword, so it is very likely that more will appear among Google results, and how will have people who will access your site, after all the number of visits will increase.
  1. Internal Links

Do not forget that your post is inside a category of a blog with several posts. So it’s super important that your post links to other content on your site to help the user navigate. In fact the internal links also help to pass a small piece of authority from your ‘piloted’ post to other pages on the site. However the impact of this approach is greatly reduced compared to other more relevant as the structuring of your site. When you insert a link, it is associated with one or more words from your post. This text with the link is called anchor text .
  1. Optimization of post images: Alt-tag

Oddly enough, not all search engines recognize the uploaded photos. So to make sure the photo of your post is universally recognized, you need to associate it with a tag that tells the engine what it is about. This tag is called Alt-Tag and is key to optimization end. Ideally the main image should contain an Alt-Tag with the worked keyword or its synonym. If the photo has a link to other content, the Alt-Tag represents the anchor text of the link. Bonus: Photo highlight of your post – show your personality using free platforms like and We know the importance of creating hybrid content that integrates text, image and video. It’s very easy to read posts that encourage insertion of photos and video, but how much does it cost? Of course you can buy your images in databases, but will a super gorgeous picture give you the expected result for your post? We suggest, at least at the beginning, to use images from the free databases, such as, where you can download images with free and community copyright, that is, you can use without paying for copyright Even so, I suggest leaving the reference of your photo to the source where you got it. Once you’ve chosen your photo, you need to enter it in your post. But it is very likely that such an image came with dimensions quite different from the ideal size for your Blog. Then you can use the free platform to resize the photos before uploading them to your post.
  1. CTA – Call to Action

Do not forget, in the end, to say goodbye to your reader with a call to the next action. You can request a comment on the same post, or get in touch if you need more information, etc. It is very important that it is clear to the user what the next step is.
  1. Blog Optimization for Mobile

I do not think it’s necessary to emphasize the ever stronger tendency of users to migrate to mobile in search of content. That means you need to consider the mobile device when it comes to creating a post, but also the situation where someone is reading your Blog. Need to use enough captions for the user looking for items quickly in your post (think of someone reading your Blog inside a bus) Also the design of the mobile as well as responsive, needs to be specific to the smartphone. For example the menu structure is no longer horizontal, but is left or right side and the user will open it only when you need it.
  1. Upload speed of your Blog’s post

You also need to do an analysis of the speed of loading of your Blog, both desktop and mobile. For this you can use the free Google tool,  PageSpeed ​​Insights . It’s important to know that desktop and mobile behavior may be different, so optimization needs to be done for both devices. To help upload speed in mobile post, you can create AMP pages . An AMP (A Mobile Page) page is created within Google directly by taking the most relevant information from the post or the site, actually being lighter to load. This will help rank your Post because it improves your SEO.
  1. Optimization in WordPress

I suggest writing the first version of your post in a file from your computer, for example in Word. Once finished you can review it and then upload it to Blog and proceed with optimization. We suggest using WordPress and the Yoast plugin for this. If you have doubts about whether to choose Wix or WordPress for your Blog, you can read this article:  Wix or WordPress, which one is the best?
  1. External review

Once you’ve written your content, you need to let it rest for a while, like one day, so you can review it. Surely you will find some errors or inconsistencies to be corrected. It’s no use doing this right after the first version of the post. He needs to rest and his head too. Once that’s done, it’s good to have a review by a third person, both to identify mistakes you did not see, both to test whether your explanations were clear to your audience.
  1. Disclosure

Many find that Blog work ends in production. Wrong! The production of a post is 30% of a Content Marketing Strategy. The remaining 70% are in the disclosure. What’s the use of having the best Blog in the world if no one knows it exists? At first you might consider some paid media platforms to drive the visits. You can post via the Sponsored Links or via your Social Networking profile . However what is more important is to establish the best channel for its disclosure. If you are dealing with a B2B (Business to Business) segment, it is better to stay on LinkedIn , if you are talking about Business to Consumer (B2C) products  or for a young group, you can use Instagram or Facebook, and so on. There is no perfect formula for this choice. The best strategy is to make an estimate, perhaps on the basis of similar segment histories in which you work, and then to test, test, or test. It’s important to remember that by posting a Blog post on your Social Networking page or profile, you will not impact all of your page followers. For example on Facebook, you can get to impact 10% – 15% of your base.

What does that mean?

If you want to use Social Networks to promote your post, you need to think of two steps: Bring people to your page Bring people from your page to the Blog (clicking on the post you shared). I suggest replicating photos and outsourced content to attract followers to your page and then post your post on the page to impact a percentage of your fan base
  1. Analysis of Results.

Most likely, despite efforts and hours spent writing and optimizing your post, the first ones will not give you the expected success on the internet. Relax, this is normal, you need to learn by doing. What is important is that you evaluate these results to always understand what has not worked out and what can be improved. It is always good to evaluate the results of your strategy against some direct competitors or Benchmarks. At the end of the post, you need to enter a conclusion that summarizes everything that has been covered.
  1. Conclusion

    One super important thing to remember about Digital Marketing is that you can learn everything on the internet without spending a penny by simply using:
Hours of study; Hours of test; Evaluation of the results; Realignment of your strategy. However for a strategy to succeed in the world of the internet, full of information, is a structured process, so focus on it before anything, following the above to optimize your post. If you have any query about SEO marketing then please let us know it by signing up to our website.

Online Advertising Services Lenasia

2.What is SEO Optimization?

One of the big mistakes of many websites and blogs is not thinking about optimizing your pages. Optimizing the pages brings great benefits to the business, such as spending less on paid media, attracting the right audience to your website, and your brand gaining authority on the internet by becoming a reference. Here

What is SEO?

SEO is an acronym for English Search Engine Optimization which translated into Portuguese as Optimization of Search Engines. SEO is an improvement process that is done in the pages of a website or blog to attract more visitors through the searches performed on the search engines available on the internet, such as Google. This practice aims to improve the ranking of your pages in the result of organic searches. What is Organic Search and Paid Search Google paid organic x search Results that appear first and at the bottom of a Google search list are marked “Ad” green , which are the ads that companies paid to excel in the result in that keyword that was typed in the search. The other results that do not have this markup are companies that did not pay, but were found by Google and presented in the result.

How SEO Can Help Your Digital Marketing Strategy

In inbound marketing, SEO is essential in the attraction phase because it will help bring visitors to your pages through the search engines and so you can convert them into contacts to form your base of leads and nurture them by preparing them for the moment of purchase . Well optimized pages focused on content for your persona will bring you people with greater interest in your products or services, and as a consequence, you will have less marketing expenses because you will be more specific.

How search engines find your site and show in your results

Google gets billions of searches per day from people who are in doubt and looking to solve a problem. Search engines need to provide relevant and reliable information to this person. To search for this information, Google uses ” spiders ” to crawl the web for indicators. Google crawling is based on factors such as PageRank, links to a page, and crawl restrictions such as the number of parameters in a URL. These spiders try to find out what each page is about and based on the data they raise they generate a list of results that are most useful to the searcher. Then these results are ranked according to the popularity and authority of that site. That is, the more visits your site receives, the better your ranking. It is worth mentioning here that it is very important for your company to be on the first page of Google in organic search and preferably in the first 3 positions. 60% of all organic clicks occur in the first 3 search results

And the Brazilian scenario?

Here is some more data about the Brazilian scenario regarding Internet searches: 98.9% of users use search tools; 80% of Internet users do not go to the second page of the search result.

3.SEO: How Website Optimization Can Boost Your Business

“I want my site on Google!”. As an entrepreneur you should have this desire, right? You already know that being present on the internet with a website of your company is critical to leverage sales of your products or services and also understands that one of the best ways for your business to be found on the web is through search engines. And not just anyone: it needs to be on Google. Although there are several tools available online, the search engine remains well ahead of others, especially in terms of usage: according to data from the ComStore, 88% of the searches made on the internet are made through Google, which receives about 3 billion queries in a day. Only in Brazil, every 100 searches performed, 81 are made in the tool. Considering this scenario, we have started a series of articles that address the importance of SEO on your page to leverage your online presence. In this first post, we will cover the concept of SEO, reasons to invest in this technology, ways of working and what you need to keep in mind to start with search engine optimization strategies. There is no discussion about Google’s relevance in this process, so we will focus on practices related specifically to this search engine.

What is SEO?

Search Engine Optimization is a set of improvement strategies, on a website or blog, with the aim of improving your positioning in Internet search engines (such as Google, Bing, Yahoo !, among others ). The presence of a page in search engines can take two forms: sponsored links and organic results. Sponsored links, a practice known as Search Engine Marketing (SEM), are paid views intended for specific places on the search page, highlighted as ads. The organic results are the links to sites displayed for free, in greater space, but that depend on a strong SEO work. SEO practices aim not only to improve a website’s exposure to web searches, but also to conduct visits from users who are interested in your area. Organic results usually get about 70% of clicks, because users believe that that particular content will be more relevant to them and does not appear there just because it gets paid. It is important to clarify that SEO applications can, yes, generate great results for your page, but generally in the medium and long term. SEO can not be done from day to night, it requires a lot of dedication and patience, since search engines constantly change their indexing variables and that the improvements made to your site will only be fully visible after a long period of time. Another important question: Is your site prepared to appear on the first search pages? Far beyond the application of rankings techniques, there is the presentation of your page, information architecture, usability, responsiveness, among other topics. What is the use of your site appearing on Google, and when the user accesses it, can not access the information you are looking for?

Why invest in SEO?

Although it requires a lot of work and the results are not so fast, the rewards brought by applying SEO strategies can be quite rewarding. In addition to increasing the visibility and credibility of your company, positioning in search engines is one of the most effective digital marketing strategies. With good SEO applications it is possible to increase the number of sales on a website, for example, since it is easier to reach a user who is just looking for a particular product or service in their search. If we consider the low investment, the possibilities of reaching the site, the segmentation of search results and high rates of business closing, it is possible to conclude that the application of techniques of optimization of websites has a great ROI, At this point a question arises: the investment in sponsored links, by presenting results faster than SEO strategies, is not a more accurate investment? Not necessarily. According to a survey conducted by the specialist in Digital Marketing, Evgenii Prussakov, 82% of users know the difference between organic and paid search results. In addition, 72% said they have more trust in organic links, and because they are more in search of solutions and information, they do not usually enter company names, focusing only on the topic of interest. In specific cases, investing in sponsored links can be justified, for example, by the difficulty of positioning content that contains more generic keywords or themes, or even sites that are starting to discover which terms are worth working on in SEO. Even so, far beyond an offer, the largest number of searches focuses on content that surrounds it. In fact, content is the key piece of SEO.

How does SEO work?

Before, SEO was focused on specific keywords and rankings, today attention becomes the way people engage with brands, products and services, as well as return on investment in optimization strategies. Among the key points of SEO are analytics of metrics, creation of qualified content, marketing for social media and search for keywords. Search engine optimization strategies are based on three basic pillars: technology, authority, and content. Considering the specification of each of these points it is possible to generate excellent results. Get Indexed: The technological root of SEO lies in the ability to crawl your page through search engines. In order for search engines to display your site, it needs to be well organized, which requires good programming, good content structure and links, for example. It is common that special features used in websites, such as Flash and Java Scripts, make it difficult to track search tools, so simpler, text-based solutions are more effective. It is also important to have separate pages with specific content within your site for a better rankings. Want to know if the pages on your site are indexed by Google? Take a test: enter the search engine and type “site:” and check the results. Be source: Mentions and quality links that direct to your page are the bases for your credibility in the internet. This concept of authority, though now increasingly focused on quality versus quantity, is quite important for search engine positioning. The so-called Link Building should be guided by content marketing, which in addition to predicting partnerships between websites and blogs depends on producing quality materials. Be relevant: with respect to content, the core of SEO, if before the creation and organization was thought only for the search tools, currently the production of content is focused on quality and relevance to the user, aimed at the attraction of the audience. 88% of the companies that perform SEO practices currently say that content marketing strategies are closely linked to search optimization strategies. The basis of optimized content lies in the study of the best keywords, which today, far from being related to rankings, focus on the long tail of searches, in terms that cover the users’ needs. For example, generic terms like “hosting”, for example, are more difficult to rank, while more specific terms such as “hosting of sites in Brazil” are more effective.

Ready to start? Plan your SEO strategy

Before starting the technical optimization procedures on your site you need to organize the house. In addition to setting objectives to be achieved with the investment in SEO, it is necessary to stipulate which fronts will be activated and which are the priorities. We have selected some important topics to consider in the planning process: Know Your Audience: The important thing is not to start a SEO project completely in the dark. And it’s part of a marketing plan to understand the behavior of your target audience, the people you want to target. Where they are? What social networks do you use? What kind of research do they do? These definitions can mark your entire project, and especially your production of content. Analyze user behavior: Users access to your site is a great basis to drive improvements and implementations for search optimization. What can be done to improve communication with your client? Which pages are most accessed? Which ones generate less conversion? How can you generate more leads? Thoroughly analyze your page’s metrics, with Google Analytics itself , and map how users arrive, leave, and consume the contents of your page. Rethink Information Architecture: Providing intuitive navigation is one of the best ways to hook the user. Organize your page information, distribute it in categories, and deliver the required data quickly and easily. To be sure, perform usability tests. Sites with good information architecture are privileged by Google. Focus on mobile: Google recently made one of the biggest changes to its search algorithms and started to prioritize sites that are designed for mobile. With the exponential growth of Internet access (and number of search engine queries) on mobile devices, it is essential that your page be responsive and readable on these devices. Want to check if your page is already responsive? Go to Google Webmasters Tools . Study Competition: Before dedicating your efforts to SEO it is important to analyze what your competition has done in that regard. Define the strengths, weaknesses, opportunities, and threats that may arise in the face of this. Use tools like SEMRush and aHrefs and also do Google searches for terms that interest you. Design high-quality content: Plan not just textual content, explore videos, images and phonographic that are search-optimized. Visual innovation, beyond page usability and content richness, is of utmost importance. Focus on your audience, what they want to consume and need to know about your company or their area of ​​action by investing in a blog, with news, tips and tutorials. With the constant updates of the search algorithms, it is necessary to review their strategies in content constantly, but it is fundamental to structure previously the pillars that will guide them. Now you already know the importance of investing in SEO practices to boost your company’s online presence, stay tuned with us by signing up to get  more technical tips for a good placement in search engine.

4.3 Search Engine Marketing Strategies (SEM) to Adopt Today

Provide content and advertising to motivated and ready customers to make a purchase. This is the goal of companies who want to use the Internet to sell products and services – and what makes Search Engine Marketing (SEM) such a valuable tool. Known as search engine marketing, SEM is a sure-fire method to stimulate the interest of the target audience among a very large number of competitors. With the consolidation of digital marketing , especially inbound – a technique for attracting customers from relevant online content – it is impossible to think of effective strategies without following the logic of search engines. The reasoning is simple: what is the use of publishing content that may be interesting to the consumer, if they are “hidden” on the web, competing with several others? What are the chances of this potential customer accessing your production instead of paying attention to the competitor? Many companies have already understood this new paradigm and are adapting to the current context. for Online Advertising Services Lenasia.

The Benefits of SEM in Business Strategy

Search Engine Marketing is a strategy that provides for the use of Search Engine Optimization (SEO) techniques and also the use of paid advertising through contextual ads. The goal is to improve the performance of a site’s articles, pages, or products in search results on search engines like Google, which are called Search Engine Results Page (SERP). In this way, it is possible to impact the customer in order to influence their purchase decision. In addition to this advantage, SEM has other benefits for the company’s visibility in online surveys: From SEO techniques, you can attract considerable organic traffic to the top of the funnel and generate conversions at the bottom of the funnel When you adopt keywords that are aligned with the focus of the business and the interest of the audience, the number of clicks grows Using keyword search tools provides a number of business-relevant and customer-relevant terms Search engine management tools produce managerial reports on the volume of searches for each term, ranking those best suited for targeted marketing actions The level of competitiveness of the company You can identify negative keywords, which should be avoided because they are irrelevant to the audience or unable to produce conversions The SEM provides elements to convince the user that the company has the best content to solve their question or problem The brand acquires a better position in the digital universe

How Search Engines Work

In practice, when a client types a word that synthesizes what he is looking for, the search engine algorithm directs him to the answers that are most consistent with his intent. If your company is aligned with this interest and you want to present a good solution to that question or problem, you need to invest in Search Engine Marketing to ensure that your company’s website, product or service appear in the first few places. Keyword management tools such as SEMrush, Wordtracker and Google AdWords are key to doing so and to adopt those that can improve the performance of your online marketing campaign . Thus, it is possible to find out which relevant terms represent the business and, at the same time, have utility for the customer.

How to optimize your keyword usage

It is an ongoing process. When you enter a keyword in these tools, other related keywords are suggested. The group that forms can be the basis for a search engine marketing strategy. This work also consists of an important concept: the search intention, the probability of a potential customer getting to buy the product or service offered or, still, completing a desired action by the company. In this context, optimized use of keyword clusters enhances results from ad campaigns, which include content (blog posts, e-books and infographics), ads, and the presence of a call-to-action (CTA) on some landing page. There, you can download content or media, subscribe to a newsletter, connect with the company or share on social networks, among other options – and enter the funnel of potential customers. What is important is that campaign managers absorb this idea: all actions undertaken in digital marketing must be based on concrete elements, resulting from the application of various data analysis technologies. Believing that the best strategy can be defined by feeling, practice or intuition about what the client is seeking is a misunderstanding – which could compromise all efforts and allocated investments.

3 SEM strategies for business

The SEM has as a characteristic to promote consistency and regularity to the actions of digital marketing, generating consistency for the strategy of the company and taking advantage of all the opportunities of contact with the client. Thus, the business will have an integrated policy of actions and greater chances of reaching its target audience, engaging the customer and increasing the conversion rate. Get to know the characteristics of three models that can be combined for a more efficient performance:
  1. SEO on-page

In this strategy, the optimization is done on the company’s own site, which includes the structure of the pages and all the content. The greatest benefits are the achievement of a good ranking in search engines and a greater audience in collaborative environments, such as social networks. In a natural and secure way, on-page SEO is indicated to do brand management and gain market authority. Know some good on-page SEO practices: The title of the page (title tag) should bring a preview of the content of the site or blog. The URL must be created in clear, content-related terms and, if possible, contain one of the keywords. The meta description (the description that appears below the title of the content in the search site) should serve as a decoy for the reader. The insertion of keywords and their synonyms along the content must occur naturally. Fuller and deeper materials have better rankings on Google. Audiovisual content increases the time the user stays on the page. Usability is a ranking parameter, so it is worth investing in a responsive and functional design. The sharing of content by readers should be facilitated, also, by means of action calls (CTA)
  1. Off-page SEO

These are materialized strategies off the website or the company blog. By getting several relevant links pointing to your pages – and coming from other well-ranked addresses – searchers will understand that you have relevant content. There are a few ways to optimize SEO off-page: Be careful when producing your content, so that it is considered by other sites as a good reference Attract relevance when mentioned by another portal in an anchor text, as they are called clickable terms with an internal or external link Keep in mind that the better the content, the greater the chance it will be mentioned on other sites from hyperlinks In the view of Google and other search engines, this means that there is popularity, relevance and authority. Thus, the tendency is to get good positions in the ranking of responses to the users’ searches.
  1. Paid Media and Sponsored Links

You have to be where the competitor is. To compete on an equal footing, it is important to seek not only the organic results, but also those resulting from paid actions. Paid advertisements and links are a means of enhancing digital presence and impacting an audience that would not be reached without the use of such media. For good paid marketing strategies, you need to: Create targeting for different audiences Use tracking URL to track return on investment Set clear goals and KPIs to track actions and optimize campaigns in progress Attention to the rules of the search engines The battle for a place on the first page of search engine results is continuous and it is vital to track updates in the best way, using the right tools at the right time. Optimizing websites and blogs in such a competitive environment is a task for professionals – which is why Search Engine Marketing is a growing marketing strategy and the skills involved are on the rise. Having qualified specialists, who understand the rules of the main search engines and know how to analyze data and monitor indicators, can be the most productive way to guarantee the return on investment. Want to become an SEM expert? Get to know the latest information about SEO marketing and improve your knowledge on the subject by signing up to our website!

5.The Importance of SEO in Inbound Marketing

SEO is Crucial to Your Inbound Marketing Strategy! See how search engine optimization impacts your bottom line and your sales! You are already investing in Inbound Marketing and you are present in the social networks sharing the produced content, are not you? But how is the SEO of your site? Does your audience easily find your business on search engines? SEO, as well as  content production , is critical to any Inbound strategy. With an optimized site, you can reach the desired audience, turn unknown users into visitors, and increase sales. Thinking about it, we’ve prepared this article to show you the importance of SEO in Inbound Marketing. Keep reading to learn more about this process, find out what happens when it is overlooked and know the technical and creative optimizations that should be carried out on your portal.


From English  Search Engine Optimization , the acronym SEO represents a process composed of technical and creative elements that optimize websites for the search engines. They are able to enhance your site, make it easier for it to be found by search engines and users, and provide a better experience for the visitor. It is through SEO that it is possible to improve the rankings of the site and attract more visitors from search engines such as Google, Bing and Yahoo.


As you may already know, conducting online searches is a very important step in the buying process. Before choosing a particular product or service, the consumer searches online to find the ideal solution to their problem, need or desire. Therefore, it is necessary to be present where the consumer searches for information. Search engine optimization is not an optional service that can be hired to improve your  Inbound Marketing strategy . SEO is one of the pillars of the first stage of the Inbound methodology: it is crucial to attract unknown users from search engines and turn them into visitors. Just producing content and posting them on the company website is not enough to reach more people and  increase business opportunities . It is essential to optimize the site to make it easily found by the desired audience at the right time.


A shoddy SEO can undermine the actions of Inbound Marketing and throw your  investments down. If your site is not optimized properly, it does not appear on the first page of search engines. As a result, you do not attract the amount of visitors you want and will hardly have good  sales results . This is because 90% of users who perform searches on Google only click on organic results from the first page of the search engine . But SEO is not restricted to the display of the site in the search engine. The user experience on the site is also an important factor to succeed with Inbound and improve rankings. According to a  survey conducted by Experienced Dynamics, 79% of users leave one page and search for other competing sites if their content is not optimized . Do you realize how important SEO is? Keep reading to see what you can do to gain a good position on search engines and improve your bottom line.


As we have seen, SEO is a process composed of creative and technical elements that help optimize the site and attract more visitors. However, it is very common that the attention is only in the creative aspect and the technical elements do not receive the due consideration. This is a mistake as these two aspects are very important for a successful SEO strategy. Know a little more each one of them: CREATIVE SEO : It uses creativity and innovation to improve rankings and attract more visitors. This aspect of SEO is more people-oriented than search engine robots. It is in this area that the power of words is put into practice to catch the attention of users. SEO TECHNICIAN : uses language and specific actions to deal with search engine robots. The goal is to facilitate the work of recognizing the pages that these machines perform. It is in this area that codes and technical terms like W3C validation, URLs, page speed, sitemap, alt tag, among others appear. These two aspects of SEO generally deal with the same elements but with a different approach. Check out some of them and see what can happen when they are not done properly:


The title, both the internal and the title tag  , are fundamental to attract more visitors and achieve a good position in the search results. From the creative point of view, it should be well written and thought to draw the attention of the desired audience. From a technical point of view, it is recommended to include the keyword, the 60-character limitation and the use of unique tags for each page. Without a title that meets these requirements, you will have more difficulty generating traffic to your site and appear on the first search page.


The  meta description  is not considered a ranking factor by search engines. Even so, with a well-written and informative description the number of clicks (which is a major factor of SEO) can increase considerably. Therefore, it is important to pay special attention to the meta description. It should contain a brief summary (with a maximum of 160 characters) to indicate what the user will find on the page and persuade him to click on his result. By not working out the meta description, you miss a great opportunity to reach out to your audience and increase website traffic.


The  heading tags  help organize the information on the page, improving the reading experience and thereby increasing the user dwell time. They must be formatted correctly according to their hierarchy (h1 through h6) and contain keywords related to the content where possible. Without the  heading tags , the scannability of the text may be affected and the user may leave the page due to poor reading experience.


Search engine robots can not see images as users. In order to identify them, they need textual help. From the creative point of view, it is necessary to choose a suitable image for your content. For example, if you are talking about the importance of doing physical exercises, an image of a person exercising is more pertinent than the image of someone sitting on the couch watching TV and surrounded by food. From a technical point of view, it is necessary to give a title and describe the image in the spaces reserved for the alt text attribute   in its content publishing platform. This attribute is a ranking factor and still works to improve accessibility on the web .


The URL is your internet address. It is an important ranking factor for search engines and can not be left out. You should make them user-friendly, allowing search engines and users to easily identify page content. So go well beyond symbols and numbers and choose to include keywords in the URL: URL NOT OPTIMIZED : / blog.php ?post=  9867813 USER FRIENDLY URL : / blog / how-to-  choose-


Keywords are the terms that users use to find the information they want – they are the basis of online searches. Without the keyword it is not possible to rank your website on the search engines and attract the desired audience to your company. Therefore, they must be relevant to your persona, have a considerable amount of research, be used properly and be present in different parts of your content and your site. These are just a few examples of elements worked with SEO. There are hundreds of  technical and creative factors that are used by search engines to position your page. So pay special attention to SEO and have expert help to optimize your site. Now you know why SEO is essential to your Inbound Marketing strategy, how about taking advantage of all the benefits of this process to increase your sales? Get a free SEO evaluation  with us to learn about the issues that affect your site and receive suggestions to improve your positioning and increase traffic by signing up to our website!

6.How Can Search Engine Optimization Make Your Business Grow?

The site optimization , or SEO ( search engine optimization ), consists of a set of techniques that make your site more friendly and relevant to search engines – like Google – creating greater visibility for your company on the Internet . Creating and maintaining an optimized website is one of the key factors in getting your business featured and generating business. Interested in learning more about it? So keep reading this post to understand more about SEO and learn how it can make your  Online Advertising Services Lenasia grow.

Website optimization

First of all, let’s understand a bit more about what is optimizing websites . Search engines use a series of parameters to determine which sites are most relevant and which should be displayed in the first results when a user performs a particular search for an expression or keyword . SEO will work on these parameters so that your site gains more authority on matters of importance to your business and thus appears in the top positions of the organic search results .

Parameters worked in SEO

There are a multitude of parameters that search engines use to determine the authority of a site, but some of them have a greater weight in optimization. The first of these is related to site programming – your site needs to have a clean code so Google and other engines can find it. The second parameter is the content of the site , which should be relevant to users, and constantly updated. Lastly, the third parameter concerns the quantity and quality of other sites that point to yours.

Visibility for your business

One of the main benefits of website optimization is to make your business better known and increase your company’s reach on the internet. Imagine that a person who is among the target audience of your business has performed a Google search. If your site does not appear in the results, you lose great chances of running a business. If your site appears at the bottom of the page or at the end of the first page, the chances of that person clicking on it are minimal, and consequently your website conversion rate decreases. However, when you have an optimized site, it appears among the top positions of Google and other search engines , generating huge visibility for your company, products and services. This will attract more visitors to your site and exponentially increase the chances of your business closing!

Long-term results

Working the SEO of your website means long term results. When relevancy parameters are often monitored and implemented on your site, you get the best search engine rankings . Getting there can be a laborious and time consuming activity, but once authority is won and your company knows how to maintain it, the results become enduring and tend to grow over time.

Economy for business

Optimization makes your site more relevant to organic searches, that is, results in which there is no need to pay to appear. And you know what that means? That you no longer need to make big investments in media to gain great visibility on the internet. Online Advertising Services Lenasia When your site takes a position of authority in the segment in which your company operates, visibility is greater, results will continue to come in the long run, and you will no longer have to continue investing large amounts in advertising and sales campaigns . If your business is relevant , your site becomes a great gateway for your target audience to contact your business, know your products and services, and so site conversions increase and continue growing!

If you are not already thinking about working on website optimization in your company, you are wasting time and, most importantly, money ! Want to start and do not know where or still have any questions about the topic? Just sign up to our website to get all your doubts cleared.


It is no longer today that the internet is part of the daily life of a considerable number of Brazilians. All of these people are online for several different reasons: reading news, watching videos, watching movies, talking to friends, seeing photos of the weekend party, and of course, looking for products and services. It is a fact that today, regardless of whether it is a product or a service, virtually every purchase starts with a search on the internet. It is no more natural for companies to have an interest in investing to be present in searches that are related to their business segment, correct? In this post, we’ll explain to you what Search Marketing is and how it works.

Search Marketing

Also known as Search Engine Marketing, or SEM, Search Marketing is the segment of digital marketing that aims to develop strategies and formats of dissemination, in search tools on the internet, such as Google, Bing and Yahoo. For e-commerce businesses, ads in price comparators, such as Buscape, Google Shopping, among others, may also be included in this category. The biggest goal of any Search Marketing strategy is to generate quality traffic to the company website through brand exposure. Not knowing what Search Marketing is and what position it occupies in the context of a digital marketing strategy means abandoning great opportunities for reaching the brand and the company at a time when the customer is proactively seeking a solution to their problem.

Search marketing

Search Marketing is divided into two segments, one dedicated to organic search results, and another to paid results. Check out!

SEO practices

SEO is the acronym for Search Engine Optimization – or Optimization for Search Engines – and comprises a part of Search Marketing that focuses on organic, that is, spontaneous results. For a complete SEO strategy, you need to invest in three basic pillars: technology, relevance and content. The first of the three, the technology, is the part that understands the technical issues of the site, and that can influence the user experience. This part includes the site’s platform, loading time, image size, and everything else that influences user navigation. The relevance, basic point of SEO, is the pillar that works how much the site is important to users. In addition to issues in the other two points, which also impact on the relevance of the site, in this regard, the algorithm of search engines takes into account the amount of external links that direct to your site. Finally, content, which is the goal of most searches, needs to be built with focus on the specific keywords, so that the page becomes relevant to that search done. Relevance is the main concept in this case, since, for search engines, the more time users spend on the site, whether for content or experience, the greater the relevance of the site to the search that was made.

Sponsored Links

The investment for site optimization for organic search usually brings traffic results in the medium and long term. To address this problem also in the short term, there are sponsored link tools that allow companies of all sizes to pay for their ads to appear on the search results pages. Typically, these ads are visibly identified as paid media, so the user knows in advance that that link is part of an advertising campaign, and for that reason is not “natural.” In the same way as SEO, the investment in sponsored links is also given through search keywords in a system that works like an auction. Several companies want to advertise for the same word, so it is the value that the company wants to invest in the media that decides who appears in the most relevant positions of the search. For an efficient investment in Search Marketing, the ideal is always to have a specialized supplier that can help your company achieve better results. But if you still have any questions, just sign up and get all your doubts cleared about SEO marketing .

8.Search Engine Marketing: SEM

Search engine marketing, better known by its acronym in English as SEM (Search Engine Marketing ), is a form of digital marketing, which is geared to search engines. The principle of this market focused on search engines, is based on the search engines provide relevant information on a topic or product , and users are constantly using them to find these services that are of interest. The SEM involves the use of digital strategies that help optimize visibility and accessibility in search engines such as Google, through the use of keywords.

Types of positioning

There are two ways to position yourself in search engine results , both of which work through the use of keywords, but are classified as:

Organic lists

These are the results that the search engine generates naturally. Search engines such as Google, manage algorithms that classify the quality of the content presented in the different web pages, index them and reflect them in their results. To position yourself in the search engine results, the content of your web page must be of quality and must be related to the request made by the user.


Lists They get better positioning faster than organic results. Its operation is similar, when a user performs a search results are reflected as links, the difference is that each user who comes to your page by clicking an ad, has a fee that you must pay.

SEM methods

According to the Search Engine Marketing Professional Organization (SERP), the methods cataloged as SEM are :

Positioning in search engines (SEO)

It is the process by which aspects are modified within a web page, related to its structure and content, with the intention of improving its visibility in the results of search engines.

Pay Per Click (PPC)

It is a form of advertising on the Internet, where the advertiser pays his ads to the website that presents them, using a rate based on the number of clicks made on the advertisement.

Contextual advertising

It is a type of segmented advertising, which can reach interested Internet users through text ads, image ads or videos. This system traces the page and shows the ads that are consistent with the keywords contained on the website. That is why, if you want to use search engine marketing, knowing about its operation and its different strategies will help you make the best decision . Contact us now by signing up to our website to provide our free advice service, and make your own website unique and attractive to your target market.

9.SEM, SEO and SEA: All About Search Engine Marketing

No company that has its own website can avoid search engine marketing (SEM). After all, the objective is that the interested parties end up on their website and not on the competitors’ website. In addition to the definition of search engine marketing, we offer several guidelines for SEM, SEO and SEA. No matter what the sector of your company, none will avoid having a website: The Internet has become the most important channel to inform, communicate and buy, especially in the case of consumer goods. It does not matter if we talk about a washing machine or dinner, today almost anything can be ordered for home delivery. But also in the service sector, internet is more important than ever. The hairdresser always has its own website, as well as the small design agency across the street. The hairdressers indicate their rates for each haircut, the agencies give information about their range of services. But a web page contributes rather little if the target group can not find it. To do their research, most users turn to search engines, especially Google, which has a market share of 90% among all available. But what can companies do to appear as high as possible in Google searches? The following articles answer that question. In addition to the definitions of SEM, SEO and SEA I will also show you in a specific way how to manage your search engine marketing. Definition of marketing for search engines: SEM = SEO + SEA Search Engine Marketing (SEM) means search engine marketing and is an area within online marketing . The SEM includes all the measures that are carried out to achieve a better positioning, that is, a good location to receive more clicks within the search engines. This goal can be achieved through two major sub-areas of the SEM: Search Engine Optimization (SEO) and Search Engine Advertising (SEA): Search Engine Optimization , search engine optimization aims to appear as high as possible in organic searches. The term “organic” or “natural” refers to those search results for which one does not pay. Keep reading In the case of Search Engine Advertising it is about improving the presence within the search engines through paid advertisements you can know more information about SEO marketing then just signup to our website.

10.What is SEO and SEM in Online Marketing

If you already have a web page or have thought of having one, you are sure that you must achieve the best positioning in the search engines to get traffic. You have probably read or heard that if your website does not appear on the first page of the search engines, it is as if you did not exist. And is that visitors who receive the first page are reduced by half on the second page of results and the same happens with the percentage of clicks. If we talk about positioning, two of the most repeated terms are SEO and SEM. Do you really know what they mean and how they differ? To improve the relevance of our website SEO techniques are used on site : keyword and URL optimization, faster loading times, better user experience, code optimization and format of URLs, among others.

SEM and Google Adwords

Describe in detail the operation of Google Adwords would give us to write several posts, so here we are going to give a brief touch on how it works which is considered as the channel par excellence of the so-called inbound marketing. AdWords is based on a fundamental element, the so-called keywords. The advertiser creates a list of essential terms that have to do with your business. When someone writes one of them, the ad appears and if clicked, generates a cost for the advertiser. Adwords offers the option to choose between several types of campaigns, according to our objective. The best known campaigns are text and display , but there are also those for video, mobile applications or remarketing. At this point we hope you already have clear the importance of positioning your website. Now, you may have doubts about whether you should use an SEO or SEM strategy in your particular case. As a general rule, it is usually more effective to use a combined strategy of both.

Why do you need SEO and SEM?

Using a combined strategy of SEO and SEM appropriate to the needs of each page will achieve a better positioning. With SEO strategies we help search engines understand what our page is about and whether or not it is useful for users. With the SEM we managed to be in the top positions of the search engines paying for this service. online-advertising-services-lenasia The SEM positions us immediately, while with SEO we achieve a longer and longer lasting natural positioning. In addition, the data obtained through the SEM campaigns will give us valuable information about the keywords that are most attractive for our business and that manage to convert more customers. These words will be of vital importance to the SEO strategy. You can get more details about your SEO strategy by
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