5 Reasons Your Website Needs To Be HTTPS Compliant

Reasons Your Website Needs To Be HTTPS Compliant

Having an online presence is something that has become absolutely crucial for a business to be able to connect with its respective market. Not only does it help you connect with prospective customers, but it helps facilitate commerce for a lot of businesses as well. With that being said, putting up a website is simply not enough anymore. Not only do you want your website to get ranked in the search engines to drive organic traffic to your website, but you also want to be sure that your website promotes trust in your brand and website. Below, we will be going over some of the top reasons your website needs to be HTTPS compliant. To understand why it is so important for websites in today’s digital age, first you must understand what HTTPS is and what it does. What Is HTTPS? HTTPS is a secured version of the HTTP protocol. It is a communication protocol through the Internet which ultimately helps to protect data being sent between the browser and the website’s server that is being visited. It protects this data through encryption which effectively scrambles the data so prying eyes cannot see what is being transmitted. Reasons your Website Needs To Be HTTPS Compliant: 1. Security For Your Visitors. The main reasons you will want to be sure that your website features HTTPS is to provide the kind of security that your visitors need and deserve. HTTPS is the best and easiest way to help protect the data being sent between the visitor and the server. The SSL layer that is integrated into the data transfer process effectively prevents prying eyes from being able to both see what is being transmitted and the ability to modify this data. This is important for just about every website, but it is especially important for a website’s that feature a payment gateway and e-commerce in general. After all, your visitors will be inputting their credentials and credit card information which can expose them to greater risk of having their information compromised. Whenever a visitor is on your website, they want to be certain that your website is doing everything it can to avoid having their data compromised. If a user feels uneasy about entering their information on your website, they will likely avoid doing so and instead find a competitor that offers the right kind of security protection. Any issues that your business suffers from related to data security can be detrimental to your business and brand as a whole. 2. Browsers Are Enforcing It. Another reason why HTTPS has become so crucial for websites to integrate into their servers is that browsers are getting much more strict at enforcing it as a security standard. Nowadays, every browser is going to assist the unsuspecting visitor in seeing whether or not the HTTPS protocol is enabled on the website. No matter what browser you use, if the website does not adhere to the HTTPS standard, the visitor will be greeted with an “unsecured message” will make the visitor completely aware that they are on a website without the HTTPS protocol enabled. Any visitor that visits a website that is transferred to a warning message is likely either to bounce off the website to avoid security issues or at the very least be wary of inputting any kind of credentials into the website. 3. Improve Your Organic Search Results. Due to Google’s ongoing effort to make the web a much safer and more secure place for its users, your website will be punished for not integrating HTTPS into your website. Google does not want to point its users to unsecured websites that are going to compromise their data. Because of this, your website is not going to rank as high as other websites that do adhere to the security protocol and those that have made a concerted effort to protect their users. HTTPS is a ranking signal that will continue to strengthen over time. A majority of the websites that rank on page one and those that are top ranking websites have HTTPS enabled. 4. Make Your Website Faster. Another significant reason to consider investing in integrating HTTPS into your website is that it can help you speed up your entire website. HTTPS is somewhat required for HTTP/2 which is the latest update to the HTTP protocol. While it’s not fully required, browsers that will support it require HTTPS which means your visitors are not going to see any sort of improvement without it. Without having HTTPS enabled, you are not going to be able to fully update to the new protocol which comes with significant improvements in speed. 5. It Is Required For AMP. AMP or Accelerated Mobile Pages is newer technology that makes it much faster for websites to load on mobile devices with slower connections. When you search for something on Google, you will notice that there are results with a “thunderbolt” next to them. These are the websites that are AMP ready ensuring that they will load extremely fast. This is predicted to already play a critical role in overall rankings and it is only going to continue to become increasingly important as Google continues to strive to improve its end user experience. In order to have AMP qualification, your website needs to be properly secured utilising the HTTPS protocol.   Overall, if you want to provide your userbase with a safe and secure website, you will need to be sure to integrate HTTPS into your website. Without doing so, you risk losing out a lot of potential customers simply because they will not trust doing business on your website. Trust is crucial to being able to convert potential customers into actual customers for your business. Thus, to optimise your conversions, you will want to make your website feel and be as secure as it can be. The best way to start doing so is by integrating HTTPS into your website. Not only is it affordable and easy to do, but it can really help you build solid trust with your target market.

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